Figure Museum W



Hoarding and collecting. The line is thin in the world of figurines, and it is a difficult task to put the boss of Figure Museum W into one or the other category. Safe to say, he has spent a fortune on figures, which provides to give an unforgettable experience at the museum. Before entering, I am sure few people would imagine that some of the figures are more expensive than Louis Vuitton bags and have more diamonds than Swarovski jewelry. Actually, tucked away on the top floor and easy to miss if you don’t have an eye for shiny and sparkling things, is a miniature car ornamented to the brim with real jewels provided by Swarovski. Just a few meters next to it is a Batman car that was used in the old Batman movies by Tim Burton, bought off the movie producer himself. And in the corner of the same floor is a Bruce Lee-figure with real human hair. If you enter on a humid day, the hair is rumored to go all frizzy.
              
Figure Museum W consists of dozens of these hidden gems that are easy to miss if you do not ask for a guided tour. Luckily Figure Museum W caters to an international crowd with not only Korean, Chinese, Japanese and English, but also Spanish starting about two days before our visit. So even though the official website is currently only in English, most of the staff actually speak English. If you want a personal and informational guide, ask for Mr. Tori Bee who will sprinkle some of his personal opinions on top of the information about the prices, limited availability, production country and story of the particular figures.
      
The museum consists of six floors, each with a different theme. On the top you have cars, Bruce Lee, Gundam and Evangelion figures. Just below there are Avengers, Marvel and DC. One floor is dedicated purely to Japanese animes, comics and games. My personal genre is Street Fighter, so I enjoyed seeing a bust of Akuma/Gouki and an illustration of how Sagat got the scar on his chest from Ryu’s shoryuken, accompanied by the guide’s “Hadouken!” sound effect. As is standard, the museum also has a shop with prices ranging from about 10,000 – 300,000W. I like the fact that they’ve also managed to fit a cafe and board game area into the museum. On top of that, there are some old arcade machines sporting a tweaked up version of Street Fighter 2, Virtua Fighter 2 and some shooters.
           
Open hours: Every day 11AM – 7PM. Closed on January 1st, Lunar New Year’s Day and Chuseok.
Admission: Adults 15,000 W / Youth 13,500 W / Children 12,000 W
Address: 3, Seolleung-ro 158-gil, Gangnam-gu, Seoul.
Close to Apgujeong Rodeo Stn. Exit 4
Homepage: www.figuremuseumw.co.kr (Korean)